How An Individual Starts His Own E-Commerce Business In Tiktok?

In June 2020, Bytedance completed a round of major adjustments to the organizational structure of the e-commerce business-formally established a first-level business department clearly named "e-commerce" to coordinate the company's Douyin, Toutiao, Watermelon Video, etc. E-commerce business operations on multiple content platforms.

"E-commerce" has clearly become a strategic business of Bytedance, and Douyin is the most important platform to undertake the e-commerce strategy of Bytedance. According to the current development situation, the Douyin store has gradually Become the backbone of Douyin's e-commerce business.

In terms of cross-border, in October, ByteDance added a cross-border e-commerce import business "Fuxiang Haigou". The project is embedded in Douyin and Today’s Toutiao App in the form of a small program. Fuxiang Haigou is a The cross-border boutique shopping mall includes good products from well-known brands in more than ten countries. Douyin has also extended its reach to the cross-border e-commerce field. According to foreign media reports, in addition to the established cooperation between the United States and the United Kingdom, Shopify’s TikTok channel is expected to be available in Australia, Canada, Germany, France, Italy, Spain, Israel, Indonesia, Japan, Malaysia, South Korea, Thailand and Vietnam. Online in regions.

TikTok launched a website called TikTok Shop Seller University (Seller University) in Indonesia. Through this website, about how TikTok is doing e-commerce in Southeast Asia.

TikTok has established a formal advertising system, companies and sellers can try to use commercial TikTok accounts for product promotion. Establishing a corporate account can not only promote the product, but also play a role in promoting the corporate brand image, attract the attention of the target audience, and establish a direct communication channel with consumers.

TikTok has a complete information flow recommendation mechanism, which can make recommendations based on the content that users prefer during use. The recommended information flow accounts for 53.62% of the total number of users' video views. Borrowing this set of mechanisms can help the brand's content reach the target consumer groups more efficiently, mainly with the following three advantages

1. Technical Support
Relying on unique intelligent recommendation technology, understand user preferences through machine learning, and recommend the most favorite content for users;

2. Accurate recommendation
Through the behavior of staying, interacting and sharing every time the user watches a video, we can judge the change of the user's preferences and achieve more and more accurate;

3. Diversified content
Compared with the subscription-based information recommendation form, TikTok has many ways to play, including facial expression recognition, AR technology, multi-screen display, changeable makeup, fun games, etc., while catering to the needs of the brand, it can also collect more diversified content, and Accurately recommend to interested users.